Von Frida
For VON FRIDA Conceptstore based in Braunfels, I developed a new visual identity that captures the brand’s warm, curated, and contemporary spirit. Inspired by Scandinavian aesthetics and a love for timeless objects, the identity was designed to create a cohesive experience across all touchpoints.
Balancing softness with clarity, the visual language combines refined typography, a distinctive color palette, and thoughtful details that reflect the store’s inviting atmosphere and creative character. The new identity strengthens brand recognition while translating VON FRIDA’s carefully selected world of interiors, lifestyle products, and workshops into a timeless and authentic brand experience.
The result is a visual system that feels both modern and personal—elegant, approachable, and designed to inspire.
