»Såpe« is a brand for natural cosmetics. In 2019 the two Sisters behind »Såpe« asked me to do their whole identity.

The impetus for the founding of »Såpe Cosmetics« was the unsuccessful search for a reliably effective deodorant that could be used without hesitation.
Såpe products are completely without animal testiting, artificial preservatives, colourings, fillers or synthetic fragances
This pureness was brought into Såpes visual identity by using simple natural color schemes and classic typography. Developed are businnes cards, flyers, packaging and labels for the two deodorants.
Product images: © Alina Schulz

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